Privacy Policy
Last updated: May 30, 2026
This Privacy Policy explains how 22 LAAB Ltd (“22 LAAB”, “we”, “us” or “our”), a company registered in the State of Delaware, United States, collects, uses, shares and protects personal information when you visit 22laab.com (the “Site”), contact us, or use our products and services (together, the “Services”).
Some of our products have their own privacy notices that provide product-specific detail. For example, the PillsReminder app is covered by its dedicated privacy policy. Where a product-specific notice applies, it should be read together with this policy.
1. Who we are & how to contact us
22 LAAB Ltd is the data controller responsible for personal data processed through the Site and our corporate Services. For any privacy question or request, contact us at info [at] 22laab [dot] com .
2. Information we collect
We aim to collect only what we need. Depending on how you interact with us, this may include:
- Information you give us — such as your name, email address, company and the contents of messages you send through our contact form or by email.
- Usage & device data — basic technical information collected automatically when you visit the Site, such as your IP address, browser type, pages viewed and referring page, used to keep the Site secure and working.
- Cookies & similar technologies — limited cookies or local storage that are necessary for the Site to function. See “Cookies” below.
- Service & transaction data — if you become a customer, information related to the products or services you use and any agreements between us.
3. How we use your information
We use personal data to:
- respond to your enquiries and provide customer and technical support;
- provide, operate, maintain and improve our Services;
- send you administrative or service-related communications;
- keep our Site and Services secure and prevent abuse or fraud;
- comply with our legal obligations and enforce our terms.
4. Legal bases for processing
Where applicable law (such as the EU/UK GDPR) requires it, we rely on the following legal bases: performance of a contract; our legitimate interests in operating and improving our business (balanced against your rights); your consent (which you may withdraw at any time); and compliance with legal obligations.
5. How we share information
We do not sell your personal data. We may share it with:
- Service providers who process data on our behalf (for example hosting, analytics, email and support tools), under appropriate confidentiality and data-protection terms;
- Professional advisers such as lawyers and accountants where necessary;
- Authorities where required by law, regulation or legal process, or to protect our rights, users or the public;
- Successors in connection with a merger, acquisition or sale of assets, subject to this policy.
6. International transfers
We are based in the United States and may process data in the U.S. and other countries. Where we transfer personal data internationally, we take steps to ensure an appropriate level of protection, such as using recognised safeguards where required.
7. Data retention
We keep personal data only for as long as necessary for the purposes described in this policy, including to meet legal, accounting or reporting requirements. When data is no longer needed, we delete or anonymise it.
8. Your rights
Depending on where you live, you may have rights to access, correct, delete or receive a copy of your personal data, to object to or restrict certain processing, and to withdraw consent. To exercise any of these rights, email info [at] 22laab [dot] com . You also have the right to lodge a complaint with your local data-protection authority.
9. Cookies
The Site uses a minimal set of cookies and similar technologies that are necessary for it to function and to keep it secure. You can control cookies through your browser settings; blocking some cookies may affect how the Site works.
10. Security
We use reasonable technical and organisational measures designed to protect personal data against loss, misuse and unauthorised access. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.
11. Children's privacy
Our Site and corporate Services are not directed to children under 13 (or the equivalent minimum age in your jurisdiction), and we do not knowingly collect their personal data. If you believe a child has provided us personal data, please contact us so we can remove it.
12. Third-party links
The Site may link to third-party websites or services we do not control. This policy does not apply to those third parties, and we encourage you to review their privacy notices.
13. Changes to this policy
We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date above and, where appropriate, provide additional notice. Your continued use of the Site after changes take effect constitutes acceptance of the updated policy.
14. Contact
Questions about this policy or how we handle your data? Contact us at info [at] 22laab [dot] com or via our contact page.