A small software lab with a long view
22 LAAB Ltd is an independent software company registered in Delaware, USA. We build, sell and support SaaS products and plugins for the platforms people already use every day. The name says it plainly: we're a lab — a place where focused ideas are prototyped, refined and shipped into real, dependable products.
Why we exist
Most software gets heavier every year — more features, more friction, more data collected just because it can be. We started 22 LAAB to do the opposite: to build tools that stay light, do one job exceptionally well, and treat the people who use them with respect.
We work across more than one world on purpose. A medication-adherence app, an AI-search optimization plugin and an editorial workflow tool for WordPress don't look like obvious neighbours — but they share a philosophy. Each removes a specific, daily friction for a specific group of people, and each is built to keep working long after launch.
What we believe
Good software is a relationship, not a transaction. That belief shapes how we scope projects, how we handle data, and how we decide what not to build. We'd rather ship less and stand behind all of it.
At a glance
- Entity
- 22 LAAB Ltd
- Registered
- Delaware, USA
- Focus
- SaaS & plugins
- Model
- Products + services
Principles we don't bend on
Privacy is the default
We collect the minimum, explain it clearly, and never treat user data as a side hustle.
Craft over checklist
We measure quality by how software feels in daily use, not by how long the feature list is.
Built to last
Tested, documented and maintained — so the things we ship keep earning their place.
Plain honesty
Realistic timelines, transparent pricing, and clear answers — even when they're inconvenient.
Useful, not noisy
Notifications, emails and prompts have to earn their interruption. Most don't.
Independent on purpose
Staying small keeps us accountable to users instead of to a growth chart.
Let's build something dependable
Whether you want to use our products or partner on your own, we'd love to hear from you.